Future : (verb)
to design a product, service, or artifact which is intended for use two or more years from the present.
My main project for the summer was to future Firefox Home Tab.
We would like to hire you to future the iTunes service.
As Interaction Designers, we are often charged with envisioning the future of a product, service, or artifact. At IU’s HCID program, we are trained to design for the present and for the future. It’s easy to talk about the present, as most people can think about 6 months to a year out. However, talking about the future of a design is more of a challenge. Sometimes you would be designing for 2-3 years in the future, sometimes even further. Talking about the future in this way becomes wordy and lengthy. So, we all just started using a ‘new’ verb tense of the word future. This has enabled us to talk more vaguely about design possibilities and prompted us to be more creative. We use this tense so much that it has become quite common place.
I’m hoping that bringing this tense into industry, we, as designers, can more easily talk about the future of things. Although I’m not promoting everyday use of the word, as I’m considering it industry specific jargon, I do think that by using it more in this tense, we can help drive our creative imaginations.